Bemco created Taste Australia® as an initiative to help Australian food companies establish export markets in Asia.

Australia’s reputation for producing and processing clean, green, high quality food products gave it special status in the Asia market. Taste Australia® now operates in Singapore, Thailand, China, Taiwan and Malaysia.

The local companies in each country not only benefit from Taste Australia® marketing support; they also enjoy a competitive edge when offering new and unique products from Australia.

Why Taste Australia®

Taste Australia® is a celebration of Australian food. The retail experience at Taste Australia® includes:

- cooking demonstrations and tastings
- displays and introductory offers
- healthy living / wellbeing products and information
- promotions of products for festive seasons and events
- competitions
- occasional visits by key Australian supplier companies

Taste Australia® has been supported over recent years by the National Food Industry Strategy (NFIS), Austrade and Australian State Governments as an innovative food export supply chain.